9to9 Girls: meet Hanna CEO at NOFO

9to9 Girls is a collection of interviews with strong and creative women who have all, in their own rights and on their own terms defined what a successful life is to them.

Meet our girl of the week Hanna! Born in Norway with years living in the USA, Hanna, 24, came back home last year to open her business. She is now the CEO and co-founder of NOFO: the new hyper-cool, hyper-cute and hyper-delicious plant-based deli in Oslo (check-out 9to9 Insta for our review! NOFO opened just 3 weeks ago). Whether you live in town or you don’t, this interview is a must. 9to9Girls is all about inspiration for women to women, peer to peer; and Hanna is a true inspiration of entrepreneurship and passion. Hope you enjoy this read, and if you haven’t yet tried it, bring your gfs, mother or biz meeting to NOFO!

Where can we find you on Instagram? 

 @nordic_foodprint or my personal @hannnaborg where I share food and travel recommendations!


At 9to9, we love side hustles and entrepreneurs. Tell us a little bit about your business!

NOFO is a plant-based deli located in what I believe is the most charming backyard in Oslo. We offer a selection of organic, plant-based comfort food by sourcing seasonal vegetables from local farmers. NOFO was created to inspire people to eat more vegetables, while supporting their local communities. You can think of our open kitchen as a symbol of our business. We operate under a transparent model that reflects our view on how we should care for people, animals, and our planet. Each one of us have so much more impact than we think, and hope NOFO will be a platform to empower and nudge people towards a more sustainable lifestyle through food.

What is the thing you love most about yourself?

My ambitions and general lack of fear. I have always been stubborn, and once I set my mind on something I won’t give up until I am there. It is a hate-love relationship and sometimes I just wish I could settle with the comfortable life. But I know I will regret it.

What holds you back in life?

Insecurities driven by perfectionism. I am very focused on details, and like to be in control. I need to let go of the smaller things that doesn’t necessarily require my attention.

What advice would you give your 23 year old self?

Well, that was last year and I don’t know how much wiser I am today! One thing that has surprised me in the past year however, is the incredible energy in Oslo. I had just moved back from the US and weren’t too thrilled about it. I thought Oslo would be just the same as when I left. I would have encouraged myself to join a startup community sooner, as that is where things really started to happen. I am so grateful for all the new friends and connections I have made since. As for my future self, I hope she will tell my 23-year-old self to keep going and fight through the rollercoaster of emotions that follows with any startup. Until then I will keep going!

´My life is successful because...´

I am healthy and have the most supportive friends and family. I would not have had the courage to start my own business if it weren’t for them!

What is always in your bag from 9 to 9?

Water bottle, lip balm, and my phone.

What did you dream to become growing up?

I wanted to work in finance with the big guys… Not exactly a princess’ dream!

What is women empowerment to you?

Supporting each other, and working together to create bigger things beyond ourselves.

Name 3 women who have marked your life and why.

My mother, sister in law, and all the other women in my life! They are all superwomen.

How do you create your personal chamber?

Turn on the New York Jazz playlist on Spotify while I cook up something Italian. Preferably with some red wine too. I’m an old soul…

What is your self-care routine?

Eating well. I also love indulging in natural beauty products, and treat myself to a matcha every day.

What is on your bucket list? Name 2 items

 Buying my own apt in my favorite city, New York, and play the piano really well!

Interview by EF x