9to9 Girls: meet Sara from the lost avocado

9to9 Girls is a new section and short portraits of strong and creative women who have all, in their own rights and on their own terms defined what a successful life was to them.

Meet Sara! Our first professional blogger to join our amazing gang of #9to9girls! I couldn't be more excited to introduce you to this lady! Sara and I met 4 years ago whilst working in Marketing at Skyscanner. Sara is a beauty and a brain made in Italy. And she has the grace, the style and the character that come with it. She is a content manager, photographer and the founder of the very well established travel blog: The Lost Avocado that she now runs with her husband (with whom I toured Asia on video projects back in our Skyscanner days!). Together they produce breathtaking travel videos and have won -TWICE- The National Geographic Traveler Award in 2017 and 2018 (no big deal haha). They were also chosen by Vimeo as their Staff Pick.

Sara’s works have appeared on EL PAIS, National Geographic, Forbes and The Huff Post to name a few and she has been featured by Cosmopolitan as one of the top 5 Italian Travel bloggers. It this doesn't excite you, I mean!

Sara Izzi blogger

Where can we find you on Instagram?


What is the thing you love most about yourself?

Uh, what a question! I guess I should say (and give credit to) my endless enthusiasm. I tend to see the positive side of any given situation. My enthusiastic, proactive and optimistic sense of life has always rewarded me with wonderful surprises.

What holds you back in life?

There is only one word that comes to my mind: shyness. My cheeks blush red when I talk in public (less than in the past, due to the practice), but this has always pushed my back and still requires a double effort from my side, when starting something new, meeting new people, or when at the centre of everybody’s attention. To deal with it, I usually openly joke about it and I have started considering the fact that I can turn my cheeks to a different color: pure magic.

What advice would you give your 23 year old self?

To keep believing in hard work and perseverance. There have been moments of doubts and I had to completely change my perspective, review and readapt my dreams and expectations at 23. Only for something bigger, I couldn’t even dream about at that time.

`My life is successful because...´

There are beautiful people around me, I own thousands of books and a recently renewed passport. Success is not looking for something more, is loving what we have.

sara izzi blogger

What is always in your bag from 9 to 9?

Smartphone, keys and wallet; always a book, that I pretend to read in a café (where I am obviously just spying on everybody’s outfit); Chanel lipstick (Rouge Allure Velvet n.34, La Raffinée); L’Occitane Ultra rich Shea Butter Lip Balm; a travel size of the Shu Uemura nourishing protective air oil; my passport (I do not know why, but I do not store it at home, I keep it always with me).

What did you dream to become growing up?

A fashion designer. Then a teacher. None of those dreams became reality, but life is so beautiful as unpredictable, that I am actually super happy of who I ended up being today.

What is women empowerment to you?

Gender equity. There are still big gaps in many areas of the world in this regard, but women can do a lot to support other women, for example, by making sure they feel confident and self-reliant. I myself recently joined the “Lean in circle” movement, to find and give encouragement at work and achieve goals.

3 women who have marked your life and why.

 My mum: she is tireless, creative and caring. She made me believe I could do everything, if I only worked hard.

My sister, Nadia: despite the fact she is 2 years younger, she has always been more courageous and confident than me. I had to take care of her when we were kids, but in reality, she was always the one looking after me since the beginning. She made believe in unbreakable love and friendship.

Josephine "Jo" March, the leading character of Little Women, by American author Louisa May Alcott. “Little Women” is the first ever book I read and I unconditionally fell in love with Jo, because of her strong personality, her individuality and independence. She is one of the greatest female characters in literature. 

How do you create your personal chamber?

Comfy, odorous pillows, a new book to start and a cup of hot jasmine tea. No music, no rush. Only the singing of a couple of birds outside the window to keep me company.

What is your self-care routine?

I try to be mindful and worry a lot less about the future, than I used to do in the past. I am always striving for balance, trying to have enough time for myself during the week and a real break from work, during the weekend. It is not always possible, but I am doing my best to ensure I am taking care of physical, emotional, mental and spiritual needs together. I do not practice any intense sport, but I walk a lot and, I stretch for 10 minutes before bed and I am starting yoga. Regularly I take a break from social media and I plan short breaks to isolated places for secluded escapes.

What is on your bucket list? Name 2 items

1) Always a new adventurous trip. I’d love to spend some time in Uzbekistan and in Japan in the next months. Hope to get at least one of these 2 trips planned by the end of the year.

2) A book. Hope to write a masterpiece, one day.

Interview by EF